💡 The Missed Opportunity Most Small Businesses Overlook
- Charlie Love
- Jun 4
- 2 min read
"You don’t have to buy benefits to compete—just offer something worth choosing."
Most small business owners believe that offering employee benefits is too expensive, so they don’t do anything.
But here’s what they’re missing:
You can offer supplemental benefits like short-term disability, life insurance, accident, or hospital coverage at no cost to your business.
These are voluntary benefits—meaning they’re employee-paid.
But they deliver massive value in the form of peace of mind, income protection, and a more compelling workplace experience.
✅ What Employees Actually Want
Employees don’t just want flashy perks—they want protection that works in real life:
Coverage for unexpected medical expenses
Income protection if they’re unable to work
Life insurance that follows them if they leave
Options they can customize based on their needs
The best part? These benefits can be offered any time—you don’t have to wait for your health insurance renewal cycle.
🏆 What You Gain by Offering Voluntary Benefits
Even if you don’t contribute financially, offering voluntary benefits helps you:
Recruit more competitively
Retain great employees
Show support without increasing costs
Reduce turnover with meaningful, portable options
Your competitors are already be offering this.
You don’t need a massive benefits budget—you just need the right partner to make it simple, seamless, and supportive.
🎙️ Listen to the Podcast Episode
Want to hear the full breakdown? Listen to:
🎧 "The Missed Opportunity Most Small Businesses Overlook"
📌 Next Steps
Let’s make this actionable:
📞 Schedule a quick discovery call to explore how voluntary benefits can fit into your business.
📄 Request a free one-pager that explains exactly how it works—and how other employers are using it to stay competitive.
Because the truth is:
You don’t have to buy benefits to compete—just offer something worth choosing.
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